I also like Vanderbilt University’s.Storage brand Dropbox redesigned its logo and has unveiled a new branding proposition and global ad campaign promoting the message that it helps to inspire creative energy.ħ2andSunny oversaw the effort, while Collins also worked on the rebrand.

Stanford University just redid their system too! It uses an altered version of a Gerard Unger typeface. But only for presidents stationary and diplomas, etc. I don’t consider the seal to be part of this but, it could be a fourth “symbol” as well. UConn has a pretty simple color palette but, many academic systems also include extra Pantone colors to be used for marketing or just for the presidential or university seal (gold, etc.). – The integration of the identity into other areas, like the university hospital system or the presidents office. It is one of the better animal identities because it is not growling or waving a fist or too cartoonish. Not designed by Peter and very clearly just for and controlled by the athletics department. – The academic and marketing identity (what most would think of as the main identity). Peter did a great job of differentiating the three identities a university typically has. The University of Connecticut has a nice one designed by Peter Good.

Vanderbilt University graphic standards.

University of Wisconsin-Madison brand identity guidelines.

University of Northern Colorado identity style guide (PDF).

University of East Anglia brand identity guidelines.

University of California brand guidelines.

University of Arkansas style guides and logos.

The University of Texas brand guidelines.

The Scout Association brand guidelines (PDF).

Saint Mary-of-the-Woods College style guide.

Redfern brand identity guidelines (PDF).

Queen’s University Belfast brand guidelines.

Pizza Hut brand standards identity manual.

Pacific University brand standards (PDF).

Oregon State University brand identity guidelines.

New York University identity and style guide.

National University of Singapore identity.

NASA graphics standards manual (mid 1970s).

Liberty University brand identity policy.

Kew Royal Botanic Gardens brand guidelines.

Edinburgh Council brand guidelines (PDF).

Columbia University visual identity (PDF).

Christopher Doyle identity guidelines (PDF).

Canadian National Railway Company visual identity guidelines (PDF).

British Council brand website (registration required).

Boy Scouts of America brand identity guide (PDF).

Boston University brand identity standards.

Alberta Government corporate identity manual (PDF).

Dropbox logo brand